It’s been a crazy last decade – we’ve seen a lot more innovation brought to the table than anyone would have predicted ten years ago. And what’s going to happen in the next ten years is something nobody can realistically predict at this point – although it’s certainly shaping up to be an interesting time, that’s for sure.
A good Web entrepreneur must always be one step ahead of the competition, and when you look at all these new technologies and their potential for improving social media in incredible ways, it’s obvious that it will eventually come to using them heavily for marketing purposes. Take a look at the Oculus Rift, for example – its recent acquisition by Facebook will surely give the product a much-needed increase of financial support, but you can also be sure that Facebook will do their best to make their platform the center of attention to Rift users.
Here Is A Video With Some Of The Best And Funniest Reactions From People Using Oculus Facebook Rift…
Don’t be foolish to think that you can take your time and these technologies won’t be around for a while – they’ll swarm you at the blink of an eye, and before you know it, everyone will have moved on to entirely new platforms, while you’re still trying to figure out why you’ve lost all your profits seemingly overnight. Only those who manage to adapt are the ones who truly make it in the world of online marketing.
Being Controversial Might Get You Banned
Over the past few months I have been seeing a lot of TV commercials being banned. Sometimes by the same repeat offenders who paid for that space previously. A good example of this practice is a restaurant franchise called Nandos that was founded here in my homeland South Africa. They have since expanded overseas to countries like the UK and Portugal. Anyway, they are consistently creating highly controversial commercials involving politicians, celebrities and current news affairs.
I sometimes see these commercials being broadcast on TV as they are launched but after a day or two, they tend to disappear although they were brilliant to say the least.
Although these commercials were getting banned and taken off pretty fast, the advertiser was coming back with more new controversial commercials that were likely to get banned again but they didn’t mind that happening and I’ll explain that in a second.
Before I continue, here a few funny banned commercials…
The Reason Why Getting Banned Is Good For Business
The reason why these companies don’t mind getting their commercials banned is simple… it’s called INSTANT AWARENESS! When something is controversial and gets banned, it gets people talking and implants the ad (brand in this case – Nandos) into their heads. And by having people talking on a certain subject that caught their attention, you get free advertising.
Believe it or not, this is one of the best advertising methods to use. Even after days and weeks of the commercial being taken off air, people will talk about it amongst themselves for days and believe me when I say that the brand (Nandos) that was marketed will stay in their minds for a long time to come.
Let me ask you a question?
How many times have you come across people that said… “Did you see that funny commercial during the news break?”
And the other person would say… “Yeah, how funny was that! Can’t believe they would show that on TV.”
“Can’t believe” means shock and astonishment that leads to free advertising. This type of controversial marketing has been used over and over again and the reason is because this works like a charm and sells the product like hot cakes. It doesn’t mean you need to get banned but you need to get the point out by using some controversial story in your marketing efforts.
If you aren’t using this method to market, your losing out big time and that is a fact!
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